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Unforgivable is Unforgettable

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By: Jamie Matusow

Editor-in-Chief

The packaging for Sean “Ditty” Combs’ Unforgivable fragrance was inspired by the hip-hop artist’s favorite things: ferraris, yachts, planes and his homes. Its design is a mix of classic and contemporary.


The bottle is meant to convey a chic,  understated, restrained elegance. The smoked grey Lucite boot serves as a background for the gold signature and cap.  The top notes of the fragrance contain a wet citrus blend of Sicilian lemon, Italian bergamot, Moroccan tangerine, grapefruit and juniper, illuminated by a sparkling champagne accord.

Sean John Fragrance is a division of Make-Up Art Cosmetics, Inc., which is a subsidiary of the Estée Lauder Companies Inc. More information: www.elcompanies.com.

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